Where to Place Sponsors Ads on web page and best performing
No doubt, you can place three Ad units and three link
units per page on your website. However, you should
not excess sponsors ads on a page. I personally recommend
that publishers should place one link unit and one Ad
unit per page. Now the question is, which ad unit or
link unit get more clicks? My personal experience
is that the following two ads sizes are the best for
getting maximum clicks.
First ------- 336*280 (Ad Unit) and
Second -----728*15 (Link Unit)
The best place for ad size 728-15 is below the header.
In other words, you can say that it should be above
the article. This is the best place for getting maximum
clicks from the ads size 728-15.
The ads size 336-280 is more important than 728-15.
Therefore, you must have an idea to place ads size 336-280
on suitable location. My personal experience is that
the best place for Ads unit 336-280 is the mid of web
content. Here it gets maximum clicks and after this,
the 2nd best place for ad size 336-280 is the end of
article. At the bottom of webpage, it gets maximum clicks
because after reading an article, visitors are always
interested to learn some other related topics. So they
click on sponsors ads if ads appealing to them. However,
keep in mind that Google ads should not confuse the
visitors; either it is an advertisement or a part of
your website. There should be clear distinction between
web content and sponsors ads. If the page content and
sponsors ads blend each other or mix together then it
will be treated it the violation of polices and
disable your publisher account.
Best Performing Ads (Image Ads or Text Ads):
Optimization team of Google AdSense and other
companies recommend that you should select default ads.
It means that you should allow image ads and text ads
while creating your adSense code or ads code of other
companies. No doubt, it will give you maximum revenue
for valid clicks and impressions because they serve
advertisers first those pay high. However, my personal
experience shows that you will get low CTR (click throw
rate) on image ads and get high CTR on text ads. I advise
that you should select text ads only with blue links
and black text. If you place ads in such a way that
the ads background is white, without boarder and blue
links and black text then it gets maximum clicks. However,
policy enforcement team of Google not allows the publishers
to use such tactics. They treat it invalid activity.
I recommend you that you should place ads with light
background colour. Your web page background and ads
background should not same. Your ads should not blend
or mix with in the content. There should be clearly
distinction between Google ads and your web content.
Always keep in mind that you can deceive the visitors
but cannot deceive the Google. So always, be positive,
think positive, and do your work sincerely and honestly.
However, other companies such as Adbrite, Infolinks,
Bidvertiser, AdClickMedia, Clicksor, Chitika, Text Link
Ads, Yahoo YPN, Kontera,, and Widget Buks, etc don’t
care about. But the highest paying company is only the
Google adSense throughout the world.